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By Michael R. Bloomberg

The striking tale of the way Michael Bloomberg created a media empire

"Lots of marketers generate profits. plenty of marketers who earn a living write books. Few of these books make you happy they did. This one does."
—The manhattan instances ebook Review

"A vintage story of a nimble, customer-focused, entrepreneurial David outsmarting bureaucratic, ossified, company Goliaths."
—Business Week

"Entertaining, attractive, and informative, Bloomberg by means of Bloomberg is jam-packed with nice recommendation approximately find out how to commence a lean, hungry company-and easy methods to hold it that way."
—Bryan Burrough, coauthor, Barbarians on the Gate

Brash, competitive, and supremely self-confident, Michael Bloomberg, the visionary chief of the world's fastest-growing media empire, has been hailed because the new usual for what it takes to win within the info Age. brushed aside from Salomon Brothers in 1981, Bloomberg instantly took his cash and acerbic character and began Bloomberg L.P. reinforced via a $30 million funding from Merrill Lynch, the corporate and the guy were sprinting prior to the pack ever on the grounds that. purely two decades after founding, he is on the most sensible of his undefined. And on June five, 2001, he further mayoral candidate for brand spanking new York urban to his checklist of accomplishments and aspirations. If elected, powerhouse Michael Bloomberg will convey his personal model of leadership-and own style-to the town that by no means sleeps.

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After a lot of traveling and research, our conclusions were the kind of insights we probably could have provided at the beginning based on just our Salomon experiences. Nevertheless, they seemed pleased with the report we wrote. We received $100,000 plus expenses for our six-month effort. That paid some real bills. The contacts we made and the trust we built gave us our next big break: an introduction to the fellow running Merrill's Capital Markets Division, Ed Moriarty. At a forty-foot mahogany table, Ed was surrounded by accountants, lawyers, computer programmers, salespeople, traders, administratorseverybody in their company was represented.

From John D. But in those years, the practical comforts of prosperity, together with the delights of the job itself, kept me engaged and happy. As a kid from the provinces, I had a lot to learn, not only about the Street, but about the amenities of high-style Manhattan living. A dozen people were seated around a table featuring the largest flower centerpiece I'd ever seen. The woman seated to my right talked to me only when she had to, and in an accented English I couldn't readily understand.

Unfortunately, until I actually stopped working at Salomon, I didn't have much time to plan my next moves-or even to worry. M. m. No one could say I didn't give Salomon my all, even at the end. Still, I did think about it while running (the time I have my most creative thoughts). Having no musical abilities precluded starting a songwriting business; entertainment was out. Lack of interest in retailing excluded competing with Wal-Mart; Sam Walton's investment was safe. My impatience with government kept me away from politics; all elected officials could stop worrying.

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Bloomberg by Bloomberg by Michael R. Bloomberg

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