By Robert E. Kraut, Paul Resnick, Sara Kiesler
Author note: Sara Kiesler (Contributor)
Online groups are one of the most well-liked locations on the net, yet no longer all on-line groups are both winning. for each flourishing fb, there's a moribund Friendster--not to say the ratings of smaller social networking websites that by no means attracted sufficient participants to be achievable. This publication bargains classes from conception and empirical learn within the social sciences which may aid enhance the layout of on-line groups.
The social sciences can let us know a lot approximately the best way to make on-line groups thrive, delivering theories of person motivation and human habit that, competently interpreted, can tell specific layout offerings for on-line groups. The authors draw at the literature in psychology, economics, and different social sciences, in addition to their very own learn, translating basic findings into necessary layout claims. They clarify, for instance, how one can inspire details contributions in keeping with the speculation of public items, and the way to construct members' dedication in response to theories of interpersonal bond formation.
For each one layout declare, they provide assisting facts from thought, experiments, or observational studies.The booklet specializes in 5 high-level layout demanding situations: beginning a brand new group, attracting new contributors, encouraging dedication, encouraging contribution, and regulating misbehavior and clash. via organizing their presentation round those basic layout beneficial properties, the authors motivate practitioners to think about choices instead of easily adapting a function noticeable on different websites.
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Additional info for Building Successful Online Communities: Evidence-Based Social Design
0 and Social Networking involved with maintaining contact with such a diverse group of people. Were I to have to choose between connecting internally or externally, or worse have to manage several different systems based on multiple sets of users, I would have to carefully consider how much effort I wanted to expand on each system. This is an important factor in deciding to build a Social Networking application within the enterprise. If you build it, will they really come? Flickr Several months before writing this chapter, I was a presenter at a conference in Sydney, Australia.
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Building Successful Online Communities: Evidence-Based Social Design by Robert E. Kraut, Paul Resnick, Sara Kiesler