By Des Dearlove
This is often the 1st in a sequence that indicates how the "big pictures" of the company international have attained their positions within which they keep watch over large empires and command big own fortunes. The booklet finds the secrets and techniques, offers, schemes and desires of those, the world's fiercest company rivals.
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Extra resources for Business the Bill Gates Way (Bigshots)
Until the 1970s, American business heroes were people like Lee Iacocca, the CEO of Chryslermore John Wayne than Peewee Herman. But suddenly with the rise of Microsoft and Apple, the geeks were inheriting the business world. The era of nerd power had begun. Of course, the pejorative use of the word nerd is an indication of the value society attached to a certain set of characteristics and attitudesa hang-over, in fact, from earlier days when physical prowess and being down-to-earth were regarded as more valuable attributes.
Rockefeller amassed a fortune of $190 billion, more than three times that of Gates' pile. In the number two slot is Andrew Carnegie, the steel baron, who would be worth $100 billion today. Cornelius Vanderbilt, the railroad and shipping magnate comes third on $95 billion; followed by John Jacob Astor, the real estate and property tycoon, on $79 billion. Gates, however, is still in his early 40s and is likely to move up the league table. If Microsoft continues to grow faster than the American GNP, he will pass Carnegie.
Where someone gets the jump on Gates, it also explains the ferocity with which Microsoft markets its own version when it comes out. In some cases, too, Gates will simply buy a software company lock, stock and barrel if he believes it has established a significant technological lead on his own company with an important application. In doing so, he ensures that Microsoft will dominate that market from the outset. At the same time, he is able to acquire the technological know-how by bringing the brains behind it into the Microsoft fold.
Business the Bill Gates Way (Bigshots) by Des Dearlove